Dify Brand Guidelines

The Dify identity is more than a logo—it’s a statement of thoughtful construction, system-level clarity, and open collaboration.

When you are authorized or recognized as part of the Dify ecosystem, you represent the values we stand for. By using Dify Brand Assets in an official or affiliate capacity, you share in the responsibility of upholding our design system and product philosophy.

Use of Dify Brand Assets must comply with these guidelines and be consistent with the principles outlined in the Dify Brand Usage Terms. Any use that implies endorsement, partnership, or certification without explicit permission is not allowed, and Dify may revoke usage rights at any time if misuse occurs.

Using Our Logo

The Dify logo signifies more than product—it represents a philosophy of clarity, openness, and thoughtful construction. To maintain brand integrity, it must be used consistently and deliberately.

Misuse or casual placement may imply endorsement where none exists. Please use it thoughtfully and only in approved contexts.

Examples of appropriate logo usage

• In a partner or affiliate page that has been authorized by Dify;
• Alongside “Built with Dify” or “Powered by Dify” attribution;
• In editorial or educational content that references Dify accurately.

Use the Right Color

Whenever possible, use the official two-tone logo. This version best represents the balance between structure and openness that defines the brand.

Alternative color variations may be used only when production constraints require them. To ensure visibility and clarity, the Dify logo must always sit on a background with sufficient contrast.

Co-Branding Guidance

When pairing the Dify logo with another brand, give both marks equal visual weight and keep clear space between them. Never lock the Dify logo together with another mark as if it were a single combined logo.

Powered by Dify Badge

The “Powered by Dify” badge indicates that your product is built on Dify. It is a lightweight attribution that highlights the underlying platform without implying a formal partnership.

Badge Usage Rules

• Do not alter the badge’s colors, proportions, or wording;
• Keep the badge legible and surrounded by clear space;
• Link the badge to https://dify.ai where possible.

Usage Restrictions

Do not use the badge in a way that suggests Dify endorses, certifies, or is responsible for your product. For the full legal terms, see the Dify Brand Usage Terms.